Alfred Homes
(YEAR)
2025
(TIMELINE)
6 Months
(SERVICES)
Alfred Holmes needed to modernise its brand and digital presence without losing the trust it had built with its established, later-life buyers.
At the same time, the business recognised that future growth depended on appealing to a new generation of homeowners - a delicate balance in a heritage-sensitive, high-value market where overstatement erodes credibility.
LDOT led a full strategic and creative reset, starting with brand belief, emotional drivers and storytelling - not surface-level design.
We delivered a refined brand system, editorial-led digital experience and campaign concepts designed to communicate confidence, restraint and timeless quality. The platform was built to support developments, future growth and long-term marketing - ready for rollout following internal approvals.
Alfred Holmes now has a modern, cohesive brand and digital foundation aligned to where the business is heading - not where it has been.
The work positions the brand to engage next-generation buyers while preserving trust with its core audience, providing a considered, scalable platform for future launches and campaigns.
