Coastline Facilities
Coastline Facilities had outgrown the way they were being perceived. Despite owning specialist access equipment and delivering complex maintenance work, their digital presence positioned them primarily as an exterior cleaning company.
This mismatch limited their ability to attract commercial and public-sector contracts, where trust, clarity and capability matter more than cost.
LDOT repositioned the business around outcomes, not tasks. We restructured the brand messaging, service hierarchy and website to reflect Coastline’s role as a facilities and property partner.
The new platform was built with performance in mind — designed to hold attention, reduce bounce, and attract higher-intent enquiries through a clearer, more credible digital journey.
The rebuilt website now reflects the scale and professionalism of the business behind it.
Visitors stay longer, engage more deeply, and convert with clearer intent. The shift in positioning has directly improved enquiry quality, supporting Coastline’s move into higher-value, longer-term commercial work.
4x
Increase in time spent on site
102+
High value enquiries p/m
50%
Reduction in bounce rate
“
LDOT helped us reposition how the business is seen, not just how it looks. The new site attracts the right type of enquiries and reflects the scale of work we do. It’s been a genuine step change for the business.
Terry Brooks
Managing Director of Coastline Facilities
