ibex gale
ibex gale operates in a high-trust, compliance-heavy market where credibility is non-negotiable and competition is fierce.
As they expanded further into the private sector, their digital presence needed to do more than look professional. It had to communicate authority, support multiple specialist service lines, and compete in one of the most challenging SEO and PPC landscapes in HR and people consultancy.
LDOT rebuilt ibex gale’s digital presence around clarity, structure and trust.
We delivered a premium, mobile-first website supported by a multi-pillar content structure and segmented Google Ads campaigns aligned to distinct service areas. Brand, UX and performance were treated as one system - designed to attract, qualify and convert high-value enquiries without compromising credibility.
ibex gale now operates with a digital platform built to compete at enterprise level.
Visibility increased across key service areas, engagement improved, and enquiries became more commercially aligned. The site now supports sustained growth, rather than relying on reputation alone - giving the consultancy a predictable, scalable digital foundation.
9.6×
Increase in Google visibility over 18 months
105
Qualified high-value client enquiries
25%
Increase in engagement time
“
Working with LDOT felt like working with a strategic partner, not an agency. They understood the sensitivity of our market and delivered a platform that balances credibility with performance. The uplift in visibility and engagement has been exceptional.
Rebecca Faskin
Marketing Director at Ibex Gale
