Cruise Parking Southampton
Cruise Parking Southampton launched into a crowded, price-driven market where most competitors relied on fragile booking journeys and manual processes.
The challenge wasn’t just visibility, it was building a system that could convert high-intent traffic, operate paperlessly, and scale through extreme seasonal demand without breaking under pressure.
LDOT built a conversion-first digital platform designed around speed, clarity and control.
This included a streamlined booking journey, a paperless operational backend, and a tightly structured Google Ads engine targeting high-intent travellers booking cruises into Southampton. The result was a system where paid traffic, conversion and operations worked as one.
The website now functions as operational infrastructure, not a brochure.
Bookings flow through a refined journey, admin overhead stays low as volume increases, and paid traffic performs predictably in both peak and off-peak periods. Growth no longer introduces chaos - it’s supported by a system built to handle it.
2x
Conversion rate
7%
Booking conversion rate
40
Admin hours saved
“
LDOT didn’t just build us a website — they built the backbone of our business. The platform converts, scales, and actually works under pressure. Everything is considered, commercial, and designed to support growth without creating operational headaches.
Jas Mandair
Founder at Cruise Parking Southampton
